I get quite a few emails from people who tell me their dream is to have their own, full-time horse business. They work professional, sometimes very highly paid jobs. But they want to get out of the rat race so they can be happy.
"How did you do it?" they ask.
Here is the absolutely most important piece of advice I can give: Do what comes naturally. Do more of what already makes you happy.
Let me say that again. Don't seek the happiness. Do not sit there trying to dream up ideas that will make money. Instead, do more of what you already love to do!
Let me give you an example:
I know a woman whose absolute obsession in life is essential oils and horses. This woman makes the most divine, aromatic essential oil mixes for horses. And they sell like crazy. She is always back ordered. And she doesn't even have a finished logo for her products!
So forget about the 1-2-3- step approach to "making it in the horse world." Forget about the way of thinking that says getting started in business means you have to go through struggle and hardship and work "really, really hard."
Imagine, instead, that there is a reason that doing what you love brings you so much joy! Imagine, that part of that reason is to share that joy. What we need most on this planet -- more than anything else, in my opinion -- is joy.
If you could spend all day doing something just because you love it so much, what would that one thing be?
Nothing makes me happier than nudges and nickers from a horse. If you have been following my blog or my website (www.skodeshorsetreats.com), then you know I got into this business because of my determination to find safe, low sugar/low carbohydrate horse treats for my Insulin Resistant horses. Nothing else existed -- not in the feed stores and not on the Internet -- so I made my own. First I made trail mix treats -- treats I thought a horse in Nature would choose if he could go on a nature hunt and pick whatever he liked -- and then I made horse cookies and then brownies and....well the ideas never ended!
I spend many happy hours researching horse nutrition books and going to local herb farms to find delicious and interesting things for horses to eat. I never did this to make money. I did this because it was my idea of fun. My business evolved naturally. It happened because I was simply being me. Then one day a friend walked into my garage and asked me if she could buy some of my treats. That was my first sale for Skode's Horse Treats, and the birth of Skode's Horse Treats Inc.
So sit for a moment and ask yourself: "What do I love most to do ?"
"SKODE"




Anyone who makes a lifetime commitment to a horse, faces the dreaded day when they will have to say goodbye to their cherished friend. That day for Harley and I came much earlier than I wanted. 

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